- Instagram, Pinterest and Facebook are a great way to promote your business, give people a behind-the-scenes look at what’s going on at your location, and create excitement for upcoming products.
- Instagram is quite simple and easy to work into your schedule. If you create a pretty vignette in your shop, if you’re unpacking a new item, document and share it! Many people are making immediate sales via Instagram - the key is being in front of the right people.
- Many of you already have an Instagram account, and we strongly recommend you make this a business account instead of a personal account. You can do this by going to your profile > settings > “Switch to Business Profile.” Please note you will need to connect your Instagram Account to a Facebook page to complete setup. The business account feature, which is free, gives you insights into how much engagement - also known as likes, comments, and post views - you’re getting on your posts, who your followers are, and what time they are most active on Instagram. Having a business account also makes it easier for potential buyers to get in touch with you via phone or email.
- Add your website and/or DECASO page URL, email address and phone number to your account.
- Be sure to write a succinct bio and create a strong call-to-action, or CTA, in your profile. Examples of a strong CTA are: ‘Shop beautiful Hollywood Regency pieces below’; ‘Follow us for the rarest and most beautiful antique rugs’; ‘See the latest additions to our gallery below and check back every Thursday to see what’s new!’
WHO TO FOLLOW
- Follow @decasohome, and tag us in your posts and Instagram stories! We will engage with you .. When posting about products you have listen on DECASO, use the hashtags #DECASO and #DiscoveredonDECASO..
- Follow everyone in your business universe, including the local design community, as well as interior designers who have purchased from you. Reach out to them and both ask them to tag you in their images and also to ask if you can share lifestyle imagery they have when they’ve used product from you. This is a great way to show how your product is displayed in its new home, as well as to show your fans that you work with top designers. If you’re looking for a good list of whom to follow, you can see who DECASO is following here.
- #Tag when you can and make sure to research relevant and popular hashtags for your specialty. We’ve seen folks have a lot of success using hashtags for their specialty: #midcenturymodern is a huge one, but there are infinite hashtags related and more specific hashtags to #midcenturymodern that would lead to higher engagement, like #midcenturylighting or #midcenturychair. Search more specific tags to target potential fans related to the style, designer, period, etc. of the piece; if it’s a Jens Risom piece, find and add that hashtag; if it’s fiberglass furniture, find and add that hashtag. Add those broader tags along with the more specific, but most importantly, make sure your hashtags directly relate to your post.
- Also to note, you’ll often see hashtags in the comments. We recommend adding your hashtags to the first comment as Instagram will hide it when scrolling through the feed; people will only see your photo and caption, until they click into the post to comment themselves. Adding hashtags to the first comment as opposed to the caption keeps your feed looking clean and professional.
- Engage with your followers, and those whom you are following as often as possible, including us! Comment on and like their posts and watch their stories when possible. Show them some love, especially the fans who are showing you love as well.
- Engage with fans of your speciality. Look at the accounts of your colleagues, of magazines that have a similar aesthetic to yours, and look at who is following them, liking their photos and adding comments. You can also use relevant hashtags to find accounts to engage with. They could be fans of yours, too.
WHAT TO POST
- Find the right cadence for you and for what you’re able to do. This takes some experimenting, but use the Instagram analytics with your business account to see when your fans are most active, as well as what type of your content they are engaging with most. We recommend posting at least once a day, but no more than two times a day.
- Use hi-res images only (at least 1080px wide). Color, video and faces get attention. A lot of people post inspiration images that pair well with product and interior shots - photos from your travels, beautiful things that inspire you.
- We find that Individual product shots alone don’t tend to perform as well as lifestyle imagery. Integrate your product shots into your feed with those inspiration images. If promoting a product, tell us a story about it versus trying to sell it. Why is the piece special, and what does it mean to you?
- Instagram stories are an important part of your Instagram presence. Being active on stories helps show your posts and account to even more people, boosts engagement, and helps your audience get to know you better.
- On Instagram stories, we recommend sharing things like: behind-the-scenes, new arrivals in your shop, any promotions or specials you’re running, how buyers can purchase your items, etc.
- Instagram stories take a lot less time to create and don’t have to be perfectly edited or curated — that’s the beauty of them!