Photography is important to all aspects of DECASO, from listing your piece to using your photos for marketing efforts and social media -- it is worth spending the time to get it right. Coupled with strong product descriptions, this is a winning formula for leads and conversion.
Product photography is not an easy feat. Work with a local photographer (you can find one on Yelp or a service like Thumbtack or TaskRabbit), or a photography student at a local school, who can shoot and edit your product images for you.
GETTING THE BEST PRODUCT SHOT POSSIBLE
- Capture Multiple Angles
- Don’t Obscure Your Item
- Use Good Lighting
- Capture the Entire Item
- Avoid Blurriness
- Document Damage
- Shoot against clean, simple backdrops.
- Don’t Add Watermarks
- Don’t Use Photo Filters and Effects
- Don’t Use Manufacturer’s Photos
- Don’t shoot outside
- Show Context and Scale
- Show Texture and Details
- Show Maker’s Marks, Labels, Artist Signatures
- Show Complete Sets
A FEW TIPS FOR GETTING IT RIGHT
- Only use a DSLR or professional grade camera.
- Make sure your images are as crisp and sharp as possible. Tripods are necessary to make sure your images are not blurry, even on small table decor where you might think shooting handheld is best.
- Use even lighting to ensure product and color accuracy. Avoid shadows from natural light. Turn off overhead lights if they are creating shadows or glare. Supplement with an additional photography flood lamp if needed.
- Use a white wall or purchase a seamless screen at your local art store.
- If it’s a glass piece, a mirror or has shine, be cognizant of where you are standing and what is being reflected in the piece. If there is something dark or obtrusive showing up in the reflection, it might make the item look like a different color. Any reflective objects will likely need to be photoshopped; we are not able to do this for you (and is challenging for any retoucher), so take extra care to see what else is in the space that could be reflected.
- Photograph the entire item - we need the entire piece in the shot in order for it to be listed on DECASO. Additionally, get as many angles and close-ups of the piece as possible to show accurate texture, color, scale and details (these detail shots are also great for marketing usage!)
- Document damage and any wear and tear that you mention in the product listing/condition report.
- Document all artist’s signatures or tags.
- If possible, set up your product in a vignette to show how it can be styled in a space. This can also be useful for you in your marketing assets, including on social media.
GETTING THE BEST MARKETING SHOT POSSIBLE
For marketing use, we require images to be at least 1500 pixels wide, and 1MB or larger file size. You must own your images to have them on and used by DECASO.
- Show your product in situ/in a vignette if you can… everyone likes to be inspired!
- Show your product in context for scale, functionality and beauty.
- Shoot your product straight-on so it doesn’t look warped.
- Use color! Any color of the rainbow will help bring attention to your piece.
- Is there a story behind the piece? Was it restored to perfection -- show the before and after.